What is this?

This is a stream of musings on media, business, society and the people that make them up. 

Ziology was just a (not very clever) play on my surname, but I recently found out that it has also been coined by a couple of poets as a new wave of thinking. Though they have nothing to do with me or this blog, in a weird way, it's kind of relevant. They look to seperate the individual and their mind from media and other influences, I look to understand, and perhaps reinforce the connection.

I'm an observer, a people watcher - not just sat in a cafe watching them walk by, but watching what they create, publish and present to others. In my relatively short writing career, I’ve wondered what exactly I should tell people I am. Writer? Too vague. Journalist? I don't report, and I'm not nearly hardened enough. Creative marketer? Social media guru (eh?). I found that I really started make a connection on the realisation that whatever it is I do, I learn about people, write about people, and most importantly, write for people. Work business, media, even just sharing stuff online - they are all products of society, of human ambition, collective conscience and our constant desire to understand what we are all about. This blog is my clumsy attempt at articulating that. A lot of the posts you see here will be based on industry stuff, some will be more general, but I hope you find something of interest whatever your background is. We’re all people, after all.